Dash · Premium product design, in a week

Your product works. It just looks like AI built it.

People decide in seconds. Investors before they read your numbers. Customers before they hand over a cent.
The tools that shipped your build gave you the same defaults as 40,000 other products this month.
Generic is what gets you filtered. Before the meeting, before the trial, before anyone trusts you with anything.

One sprint. One fee.

Led by Chris directly. No junior handoff, no offshore team.

A focused product design pass on the surfaces people judge first. Web app, mobile app, or both. We scope the specifics together.

The dash

Product design for founders shipping AI-built products.

$6,000usd · flat

1-week sprint

Scope

A focused pass on improving the UX and how your product reads, across the surfaces people judge first: web, mobile, or your site. We agree the goal up front. It's a week of senior work, not a fixed deliverable list.

Output

A working prototype of your product or site on a live URL, in real code, ready to ship or hand to your engineer. A responsive pass where the build needs it.

Process

Optional kickoff call. One round of revisions.

Book an intro call

Need a different scope or a bigger surface? Email me.

Book it, brief it, get it back.

No discovery phase. No scoping calls. No workshops. You already know what's wrong with it.

Day 0

Book

Pay through Stripe. Takes a minute.

Day 1

Brief

Short form: URL or repo, screenshots, references, goals. We start when it lands.

Day 5

First look

A live URL with the redesigned version. Click through, test, share.

Day 7

Ship

Loom walkthrough of every decision. Revisions in 24 hours.

Not for everyone. By design.

Book if

You have a working product
It looks like AI built it, and that bothers you
It's about to go in front of people who matter, customers or investors
You have a URL, app, or repo to send
You prefer flat pricing

Don't book if

You haven't shaped the idea yet
You want a ground-up rebuild or new features
You just want a Figma file
You need a team embedded for months

Need deeper product work or a custom scope? That's Halaska Studio. Different engagement, different shape.

What it's led to.

Circuit

Raised $9M after we redesigned their product.

Nucanon

Acquired by Zupee for $5M after we designed their MVP.

People judge how it looks before they read a word. Investors before your numbers, customers before they trust you. That's the gap Dash closes. In a week.

Things you'll probably ask first.

Does this work for a product that's already live with users?

Yes. Plenty of AI-built products ship first and get the polish later. If it's live and it looks like AI built it, that's exactly what a Dash is for. Send the URL or repo and we'll start.

What does "working prototype" actually mean?

A live URL with real HTML, CSS, and where needed, React. You click through it. You can view source. You can fork it. It's built in Claude Code, so handing it to your engineer or dropping it into your existing repo is straightforward. No Figma-to-code translation step.

Do I own the output?

Yes. Everything we produce is yours, with no restrictions. Ship it, modify it, throw it away. By default I may show the work on my site and socials. If you'd rather I didn't, or you need me to hold off around a launch, just say so and I'll respect it.

What if I already have a designer or a design system?

Even better. Share your existing design system and any reference material up front. We work inside those rails rather than starting fresh. A Dash inside an established system usually ships faster, not slower. The Loom walkthrough means your in-house designer can pick it up and keep building after we ship.

Can you just implement it for me instead of sending a prototype?

Not as part of a Dash. Implementation into your real codebase is a different kind of engagement. Longer, more intertwined with your engineering team, and priced accordingly. If you need that, we can talk about a Halaska Studio project after the Dash ships.

What's the revision policy?

One round of revisions is included. A round is one consolidated list of changes shipped together, not unlimited back-and-forth. The structure is what keeps the week fast.

How is this different from Halaska Studio?

Dash is fixed price and time-boxed, one intervention sized to a tight runway. We agree a goal and I push your product as far toward it as the week allows. It isn't a fixed scope: if you need a guaranteed, defined list of deliverables, that's Halaska Studio. Halaska Studio is the deeper engagement, an ongoing design partner for funded teams doing more thorough work. Monthly partnership, starting at $20K/month. Same quality bar, different shape. A lot of clients start with a Dash and move into a partnership once they've seen how we work. No pressure either way.

What if I'm launching to users, not raising?

Dash works either way. The job's the same, make the product look like something people trust before it goes in front of them, whether that's investors or your first real users. The one thing Dash isn't built for is ongoing conversion and retention work against live traffic. That's continuous, and it's better suited to a Halaska Studio engagement. Get in touch and we'll talk it through.

Can I book more than one Dash?

Yes, and many clients do. A common pattern is one Dash on the web app, then a second on the mobile app once the first ships. Each Dash is self-contained, so you can decide as you go rather than committing to everything upfront.

What if I need more work after the dash ships?

We offer ongoing design partnerships for founders who want to keep going. Pricing depends on the scope and complexity of what you need next, and we'll talk through what that looks like once the Dash ships. No pressure, no upsell baked into the Dash itself.

Will you talk to our investors directly?

No. Dash is a design service, not advisory. We make the artifacts. You run the meetings.

Do you sign NDAs?

Yes, standard mutual NDA, sent before kickoff on request.

Vibe-coded is fine.
Vibe-coded-looking isn't.